ETSY HOLIDAY CAMPAIGN
After a successful pilot paid campaign, Etsy asked us to help them develop a social-first holiday themed extension of their “Etsy Has It” campaign to help them breakthrough and drive category associate and quality visits.
ETSY Pilot CAMPAIGN
Etsy asked us to develop a creative concept that brings the “Etsy Has It” brand platform to life, particularly across home, style, and gifts—incorporating bespoke creative as well as UGC and influencer video content.
The campaign ultimately needs to help shift brand perception and increase awareness through paid social, focusing on driving category associations and visits to Etsy.com amongst new and existing buyers.