fast twitch energy drink

We spearheaded the launch of the world’s first energy drink crafted for athletes, teaming up with elite stars Zion Williamson, Stefon Diggs, George Kittle, Francisco Lindor, and Kahleah Copper to showcase peak performance. Shot over 6 days across LA, our 360 campaign spanned video, photo, social media, DOOH, audio, and more, perfectly aligning with our audience’s passions for football, basketball, cross-training, tennis, and baseball with 6 professional athletes, 12+ featured talent and 60+ extras the largest shoot in Gatorade history.