Fast Twitch 2024 campaign

Coming off the most successful brand launch in Gatorade history, we executed a dynamic 360 campaign in two powerful phases, featuring a suite of eye-catching :15s, compelling podcast reads, vibrant digital OOH videos, captivating digital banners, and engaging social media content.

The campaign dazzled with cutting-edge 3D VFX and showcased star power from NBA sensation Karl-Anthony Towns, NFL powerhouse George Kittle, and influencer dynamo Carson Roney.

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carson roney

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