Every year, the best tight ends in football get together in Nashville at Vanderbilt University to talk shop, run drills and share tricks of the trade. This year, George Kittle, Travis Kelce and Greg Olsen invited Fast Twitch to the party to test their mettle, by letting us enroll one of our basketball influencers, Adrien Nunez, into camp to see if he could keep up.
TIGHT END UNIVERSITY
Armed with just our iPhones, and some creator rigs I sourced, my creative director, our senior content strategist, and I shot behind the scenes content throughout the day, which we quick turned (>24 hours) into social content for the Fast Twitch social channels.
In addition to video capture, we created larger than life replicas of our NFL sideline coolers to act as ice baths, & created custom George Kittle flowing hair graphic tees.
Timing: 3 Weeks
Credits: Creative Director Liz Agans, Senior Content Strategist Eric Hammer, EP Brian White
